They ask you to buy their product with a discount code just for you and they promise you to share your picture and send you free products afterwards but they don’t keep their promises.
They can reach out like any other trustworthy brand would do, but most of the times it looks like spam. If they reach out via a professional email, the scam it’s probably in their terms and conditions or contract: read really carefully, ask a professional.
In the end, it’s just a strategy to sell you a product without offering what they promised in return.
It didn’t look normal to ask for money to me if I was the one that had to work: influencer marketing includes photography and advertising.
I accepted the deal because I would have bought those items anyway, when someone asks you to buy something to work on social media it’s not a real job offer.
If you wanted to buy it, you don’t loose much. If you use paypal, you can get your money back.
If you’re doing it just for work, it’s NOT worth it! Be aware!
Some SCAMS I met in the past:
- Greek Glasses and Vonachi promised to share my pictures but they never did, not even when we talked about it, and it was more than once, the quality is poor, acceptable for the price I paid, completely unfair at a full price: scam.
- The Gentics is a company that changes name and sends you a very professional series of e-mails with an apparently professional contract but it’s actually a fraud: thanks to an article online I didn’t even buy the product, she was smart enough to use PayPal and get her money back by reporting the fraud.
NO ONE SHOULD ASK YOU FOR MONEY IF YOU ARE WORKING FOR THEM.
REMEMBER the financial value of what it takes to create your posts and do your own research.
According to multiple articles on Google, the basic pricing rule is 1 cent for 1 follower. Others prefer dollars/hour or engagement related pricing methods.
Good luck with your work